The Collection of
Computer Science Bibliographies

Bibliography on Web Advertising

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Number of references:0Last update:October 19, 2018
Number of online publications:0Supported:yes
Most recent reference:July 2007

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Evgeniy Gabrilovich <gabr @ yahoo-inc . com> (email mangled to prevent spamming)
Yahoo! Research
2821 Mission College Blvd
Santa Clara, CA 95054
This bibliography covers a variety of topics related to Web advertising, including sponsored search and content match. The +bibliography mainly covers algorithmic approaches to Web advertising, but may also include relevant papers on interfaces, human-computer +interaction and the like.
web advertising, sponsored search, content match, contextual match
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